Facebook Unveils ‘Reactions,’ Emoji Buttons That Go Beyond ‘Like’: What the Buttons Mean for Brands

Reactions Will Offer Brands New Sentiment Feedback, But Won’t Impact Ad Distribution Yet Facebook can be an emotional place. A friends might post about giving birth to her first child, being stressed about her jobs or that jerk that stole her phone at the bar last night. Sometimes “liking” those posts doesn’t cut it. After.. read more →